Twelve

STAM

Contentoo

NBRANDS

Lightyear

Blue Phoenix

FREELANCE DESIGNER

2026

I’m Lieselot, a designer with 10 years of experience. I help brands stand out through design and motion. I love teaming up with smart and nice people, on work that is too good to shut up about.

Profile

Based in

ROTTERDAM, NL

Connect

Email me

lieselotverheye@gmail.com

Agency Experience

Superhero Cheesecake

Morrow (The Youth)

Alpha Tango

2016

2019

2022

2019

2022

2026

I've worked with

Adidas

Tommy Hilfiger

G-Star

Hallmark US

WeTransfer

Tesla

STAM (City Museum Ghent)

Openluchtmuseum Arnhem

I’m a multidisciplinary designer,

this is what I do

I’m a multidisciplinary designer,

this is what I do

Branding

(re)branding projects or building on an existing brand identity, creating branded templates and assets for teams

Digital design

webdesign, apps, UI and UX, art direction for product design

Print design

brochures, flyers, event booths, merchandise

Motion design

brand videos, logo animations, bumpers or marketing videos for linkedin or other channels.

Low-code solutions

simple websites made in Framer, without the need of a developer.

Some of my work

2025

Twelve

Tap-tap-next: the POS systems from Twelve are super simple and fast. Twelve sells POS-systems that allow you to serve big crowds at peak times. Speed and simplicity are at the core.

My role

Branding, Motion design, Digital design, Print design

Made at

Website

Alpha Tango

Visit website

Alpha Tango

Visit website

Alpha Tango

Visit website

Logo

Angled at 12°

Snippets from the brand launch video

communicating the core of the new brand

Event booth mockup

Website

2022

STAM Gent

At STAM Ghent, the story of the city unfolds room by room, each space capturing a distinct moment in time. Infographics and illustrations inspired by each era are combined with video and interactive projections to immerse visitors in Ghent’s past.

My role

Motion design, Digital design

Made at

Photography by

Photography

Illustration by

Illustration

Morrow (now: The Youth)

Morrow

Phile Deprez

ZenkOne, Resuk

Map finder
Search for your street or your favourite places in Ghent on the map

One of the Market Stories: Iconoclasm
Interactive projection, guided with voice-over

On the back wall: Market Stories
Interactive projection, guided with voice-over

Interactive map projection
The story is guided with a voice-over

Animated infographic
Projected in the museum

2024

Contentoo

At Contentoo, customer satisfaction comes first. Their writers keep improving and refining content until the client is truly happy. That’s where the doodles come in: playfully illustrating the idea of continuing, adjusting and perfecting.

My role

Branding, Motion design, Digital design, Print design

Made at

Website

Alpha Tango

Visit website

Brand launch video
Communicating the rebrand on LinkedIn

Different service categories
We created a visual language with stylized icons for the service categories

Website, homepage & blog page

2022

NBRANDS

For NBRANDS, we merged five different labels into one digital webshop. The challenge was to unify the labels under a single webshop, without losing their individual identities. We created an overarching system that keeps the aesthetic of Nikkie Plessen intact.

My role

Motion design, Digital design

Made at

Alpha Tango

2022

Lightyear

For Lightyear, we developed an interactive campaign website that brings the benefits of solar-powered driving to life. Through a simulated road trip across Spain, users experience how a Lightyear vehicle outperforms other types of cars. The journey concludes with a calculator, where you can calculate the effects of a Lightyear on your own commute.

My role

Motion design, Digital design

Made at

Alpha Tango

2025

Blue Phoenix

Blue Phoenix sees resources where others see waste. Building from the existing brand, we refined the logo, colours and typography and created a usable brand system, which is documented in a brand guide.