FREELANCE DESIGNER
©
2026
I’m Lieselot, a designer with 10 years of experience. I help brands stand out through design and motion. I love teaming up with smart and nice people, on work that leaves a lasting impression.
Profile
Based in
ROTTERDAM, NL
Agency Experience
Superhero Cheesecake
Morrow (The Youth)
Alpha Tango
2016
2019
2022
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2019
2022
2026
I've worked with
Adidas
Tommy Hilfiger
G-Star
Hallmark US
WeTransfer
Tesla
STAM (City Museum Ghent)
Openluchtmuseum Arnhem
I’m a multidisciplinary designer,
this is what I do
Some of my work
Twelve
Tap-tap-next: the POS systems from Twelve are super simple and fast. Twelve sells POS-systems that allow you to serve big crowds at peak times. Speed and simplicity are at the core.
My role
Made at
Website
Snippets from the brand launch video
communicating the core of the new brand
Event booth mockup
STAM Gent
At STAM Ghent, the story of the city unfolds room by room, each space capturing a distinct moment in time. Infographics and illustrations inspired by each era are combined with video and interactive projections to immerse visitors in Ghent’s past.
My role
Made at
Map finder
Search for your street or your favourite places in Ghent on the map
One of the Market Stories: Iconoclasm
Interactive projection, guided with voice-over
Interactive map projection
The story is guided with a voice-over
Animated infographic
Projected in the museum
Contentoo
At Contentoo, customer satisfaction comes first. Their writers keep improving and refining content until the client is truly happy. That’s where the doodles come in: playfully illustrating the idea of continuing, adjusting and perfecting.
My role
Made at
Website
Brand launch video
Communicating the rebrand on LinkedIn
Website, homepage & blog page
NBRANDS
For NBRANDS, we merged five different labels into one digital webshop. The challenge was to unify the labels under a single webshop, without losing their individual identities. We created an overarching system that keeps the aesthetic of Nikkie Plessen intact.
My role
Made at
Lightyear
For Lightyear, we developed an interactive campaign website that brings the benefits of solar-powered driving to life. Through a simulated road trip across Spain, users experience how a Lightyear vehicle outperforms other types of cars. The journey concludes with a calculator, where you can calculate the effects of a Lightyear on your own commute.
My role
Made at
Blue Phoenix
Blue Phoenix sees resources where others see waste. Building from the existing brand, we refined the logo, colours and typography and created a usable brand system, which is documented in a brand guide.
My role
Made at
Visit project
Social templates
Grid systems
documented in an extensive brand guide
Rebrand launch video
Call or Whatsapp